By  on April 13, 2011

Specialty stores gained apparel market share at the expense of mass merchants during the 12 months through February, as consumers began to place more emphasis on fashion in their revised definition of value.

According to a study released Tuesday by market research firm The NPD Group, specialty stores expanded their dollar share of the apparel market 1.3 points to 32.4 percent, up from 31.1 percent during the 12 months ended in February 2010. During the same interval, mass merchants saw their share of the U.S. apparel market drop to 19.8 percent, off 1.6 points from 21.4 percent.

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