Consumers’ holiday shopping budgets are likely to expand for 2012, although the loosening of the purse strings might be put on hold until after Election Day.
According to The NPD Group’s 11th annual holiday survey, the percentage of consumers intending to spend more this year than last rose to 10 percent from 9 percent a year ago. The shifts were larger among those who plan to spend the same — up to 67 percent from 64 percent in 2011 — and those who plan to spend less — down to 23 percent from 27 percent.
When consumers were asked which distribution channels they intended to shop, only one category registered more than a 1 percent jump from 2011 levels as off-price retailers garnered a 15 percent affirmative response, up from 13 percent. Discount stores remained the preferred destination with a 50 percent response, down 1 point from a year ago, and online shopping was second, holding steady at 38 percent.
National chains, such as Sears, J.C. Penney and Kohl’s, fell to 28 percent of the sample from 29 percent and department stores dropped to 23 percent from 24 percent. Likewise, toy stores and warehouse clubs both fell a single point, to 19 percent and 17 percent, respectively, while outlet stores and electronics stores held steady, both at 17 percent.
Apparel specialty stores ticked up to 16 percent this year from 15 percent in 2011.
Retailers will have a wider window through which to attract shoppers as there will be one more shopping day between Thanksgiving and Christmas than there was a year ago. That could help compensate for an electorate that is expected to be focused on the selection of a president between now and Nov. 6.
“Consumers and the media will be thinking about the election more than shopping, but when the election is over, consumers will get into the holiday spirit,” said Marshal Cohen, chief industry analyst for NPD. A slightly smaller percentage of shoppers — 16 percent versus 17 percent a year ago — had already started their holiday shopping before responses to the survey were collected during the week ended Sept. 11. The percentage of shoppers planning to start the process before Thanksgiving moved up to 21 percent from 19 percent last year.
The survey included online responses from 3,618 individuals.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia