By  on October 15, 2013

The NPD Group, Inc., has signed a deal to acquire the retail sales tracking and consumer research business of Leisure Trends, the Boulder, Colo.-based market-research firm for the sports and recreation industries.

The combined business is expected to provide comprehensive sales information to the sports and recreation industries. Together, both firms collect sales data from more than 26,000 doors spanning all industry channels of distribution, including sporting goods, specialty stores, department stores, mass merchants and e-commerce. Specialty store coverage encompasses outdoor, snow sports, cycling, running and independent footwear stores.

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