By  on October 3, 2013

The National Retail Federation expects a good but hardly great holiday season, with sales online and off expected to rise 3.9 percent during the months of November and December.

If met, the forecast would lift sales for the season to $602.12 billion, up from $579.49 billion in 2012, with a percentage increase in excess of the 3.5 percent uplift experienced last year. Sales growth in the last 10 years has averaged 3.3 percent, bookmarked by a 6.8 percent increase in 2004 and the sole decline during the period, 4.4 percent negative, in the recession-ravaged year of 2008.

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