By  on March 16, 2012

Its much larger peer, Avon Products Inc., has stumbled recently, but Nu Skin Enterprises Inc. has quietly figured out how to make the direct-selling model fire on all cylinders: Offer its global sales force premium-priced products to sell.

Nu Skin’s flagship skin care range, AgeLoc, sells for between $50 to $450 for a monthly regimen, and the brand has underpinned much of the company’s growth since its inception three years ago. Deutsche Bank analyst Bill Schmitz called AgeLoc a “game-changer,” and with good reason.

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