NEW YORK — Oakley Inc. and J. Jill Group Inc. now share an unflattering distinction — both firms reduced their fourth-quarter outlooks late last week and got beaten up on Wall Street because of it.

Soft sunglass sales at Oakley and a charge to restructure the firm’s European operations incited investors to drive down shares of the firm $2.17, or 17.7 percent, to $10.12 Friday on the New York Stock Exchange. The news was made public after the market closed on Thursday. The firm’s stock has over the last year traded as low as $8.87.

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