WASHINGTON — One in five bargain hunters shopping for goods online in the U.S. and Europe are duped into buying bogus apparel and luxury goods from counterfeit Web sites, a new MarkMonitor Shopping Report revealed.
The MarkMonitor study found that for every shopper looking for fake merchandise online, 20 other shoppers were simply looking for bargains and 20 percent of them mistakenly ended up on counterfeit sites and purchased illegal products.
Underscoring how rampant counterfeiting remains in the U.S., a six-month counterfeit crackdown by U.S. Immigration & Customs Enforcement officials in California’s Orange County, dubbed “Operation Fashion Faux Pas” resulted in nearly $1 million in fake purses, jewelry, sunglasses, cosmetics and perfumes bearing counterfeit trademarks of more than two dozen brands, including Louis Vuitton, Gucci, Rolex, Hermès and Chanel, officials revealed on Friday. RELATED STORY: China and U.S. Team for Counterfeit Sting >>
The stakes are high for apparel and luxury goods brands that stand to lose billions of dollars each year from counterfeits. About 43 percent of people aged 16 to 74 in the European Union made a purchase on the Internet, while shoppers in the U.K., Germany and France recorded much higher rates of online purchases, according to Eurostat. In the U.S., the average shopper will spend $419 online this holiday season, a 12 percent increase from last year, according to Forrester Research, as cited in the study.
MarkMonitor, an intellectual property and science business that is part of Thomson Reuters, worked with Nielsen’s online panelists in six countries over a nine-month period analyzing some 8,000 Web sites selling legitimate products and 1,000 selling counterfeit goods. Analysts monitored 5 million shopping “sessions” online and focused on search terms that shoppers used such as “fake,” “replica,” “cheap” or “discount” to determine what motivates shoppers when making online purchases.
“Consumers are being waylaid by rogue e-commerce sites, causing brands to lose business,” said Fredrick Felman, chief marketing officer of MarkMonitor. “The findings from our Shopping Report underscore the importance of developing proactive protection strategies in the digital age.”
The study charged that Italian and French online shoppers are “three to five times more likely than Swiss and German online shoppers to visit counterfeit sites.”
Researchers advised brands to buy terms like “discount” outlet or other bargain-related terms and registering domain names with the terms to ensure that potential customers find their sites.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye