WASHINGTON — One in five bargain hunters shopping for goods online in the U.S. and Europe are duped into buying bogus apparel and luxury goods from counterfeit Web sites, a new MarkMonitor Shopping Report revealed.
The MarkMonitor study found that for every shopper looking for fake merchandise online, 20 other shoppers were simply looking for bargains and 20 percent of them mistakenly ended up on counterfeit sites and purchased illegal products.
Underscoring how rampant counterfeiting remains in the U.S., a six-month counterfeit crackdown by U.S. Immigration & Customs Enforcement officials in California’s Orange County, dubbed “Operation Fashion Faux Pas” resulted in nearly $1 million in fake purses, jewelry, sunglasses, cosmetics and perfumes bearing counterfeit trademarks of more than two dozen brands, including Louis Vuitton, Gucci, Rolex, Hermès and Chanel, officials revealed on Friday. RELATED STORY: China and U.S. Team for Counterfeit Sting >>
The stakes are high for apparel and luxury goods brands that stand to lose billions of dollars each year from counterfeits. About 43 percent of people aged 16 to 74 in the European Union made a purchase on the Internet, while shoppers in the U.K., Germany and France recorded much higher rates of online purchases, according to Eurostat. In the U.S., the average shopper will spend $419 online this holiday season, a 12 percent increase from last year, according to Forrester Research, as cited in the study.
MarkMonitor, an intellectual property and science business that is part of Thomson Reuters, worked with Nielsen’s online panelists in six countries over a nine-month period analyzing some 8,000 Web sites selling legitimate products and 1,000 selling counterfeit goods. Analysts monitored 5 million shopping “sessions” online and focused on search terms that shoppers used such as “fake,” “replica,” “cheap” or “discount” to determine what motivates shoppers when making online purchases.
“Consumers are being waylaid by rogue e-commerce sites, causing brands to lose business,” said Fredrick Felman, chief marketing officer of MarkMonitor. “The findings from our Shopping Report underscore the importance of developing proactive protection strategies in the digital age.”
The study charged that Italian and French online shoppers are “three to five times more likely than Swiss and German online shoppers to visit counterfeit sites.”
Researchers advised brands to buy terms like “discount” outlet or other bargain-related terms and registering domain names with the terms to ensure that potential customers find their sites.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)