By  on August 18, 2008

J.C. Penney Co. Inc., while proclaiming its new American Living Collections a success, nevertheless is tweaking some of the brand’s pricing and product.

“We couldn’t modify everything for fall,” said Myron E. “Mike” Ullman 3rd, chairman and chief executive officer, of the collection developed by the Global Brand Concepts division of Polo Ralph Lauren. “In spring, you’ll see even more modification because that’s the season we could impact the most.”

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