By  on May 14, 2013

J.C. Penney Co. Inc. Tuesday showed off its “profitable growth plan” — and its more than $4 billion real estate portfolio — in a presentation to the lenders it hopes will back its $1.75 billion in loan financing.

The prospective lenders were told that Penney’s hopes to combine a “return to promotional pricing strategy” with elements of what was started by departed chief executive officer Ron Johnson, including “inspirational in-store presentation on [an] enhanced merchandise assortment” and the rollout of 505 home stores set to launch June 6.

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