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P&G Promotes Kevin Otero

Procter & Gamble names Kevin Otero general manager of Global MDO Professional Salon.

Procter & Gamble North America Professional Care has named Kevin Otero, formerly general manager of P&G North America Professional Care, as general manager of Global MDO Professional Salon, based in Geneva.


Otero will continue to report to Robert Jongstra, president, Global Professional Salon.

Otero replaces Jeff Davis, who held the post for two years, and who is retiring after a 23-year career with P&G. Reuben Carranza, formerly director of North America Professional Care Exclusive Lines, will assume the post of director, North America Region, Professional Salon. He will continue to be based in Woodland Hills, Calif., and will report to Otero.

No one has been named to replace Carranza, as P&G has “flattened out the organization a little bit,” said a company spokeswoman.

All changes become effective July 1.

Otero’s new role will include developing go-to-market capabilities to deliver the goals of the Global Professional Care teams across all functions. Otero is credited with turning North America “into a prime driver of growth in Professional Care, with their portfolio showing multiple-percentage-point growth, despite overall market contraction,” said Jongstra.

Carranza’s expanded role will include direction of P&G’s professional open line division, which includes items sold in retail stores, such as Clairol Professional and Wella Color Charm, in addition to its exclusive brands, which are sold in more than 180,000 salons across the globe, such as Sebastian Professional, Clairol Professional, Wella Professionals, Nioxin, Graham Webb, Back to Basics and Halo.

Under Otero and Carranza’s leadership, the entire P&G North America Professional Salon portfolio has shown a “multiple-percentage-point growth in a market that has dropped by 5.4 percent,” according to the company.