NEW YORK — Pinault-Printemps-Redoute SA elevated its stake in Gucci Group NV to 67.34 percent with a series of stock purchases on the Amsterdam and New York stock exchanges during the last 10 days of August and first three weeks of September.

Aug. 21-Sept. 22, PPR acquired 1,016,215 Gucci shares for a total price of $104.3 million, or an average of $102.64 a share. Of that number, 937,730 were bought on the Amsterdam Stock Exchange for $96.5 million, or 84.1 million euros, converted at current exchange, and 78,485 shares were purchased on the New York Stock Exchange for $7.7 million.

According to a Form 13D filed with the Securities and Exchange Commission, the purchases lifted PPR’s total Gucci holdings to 67,180,065 shares.

As of Aug. 20, PPR held 66.65 percent, or 66,163,850 shares, of Gucci.

As reported in July, PPR established a stock purchase plan under which Credit Agricole Indosuez Cheuvreux was authorized to buy up to 4 million shares of Gucci on PPR’s behalf between Aug. 1 and Oct. 19. Those purchases, if affected, would put PPR’s Gucci stake on the cusp of the 70 percent mark it has established as its yearend target.

A similar purchase plan, covering 1 million shares to be purchased in Amsterdam, was in force between June 11 and July 6.

A 70 percent stake in Gucci would put PPR’s Gucci holdings at about 70 million shares, which would mean that PPR would receive more than $1.06 billion when Gucci makes its special 13.5 euros payment to shareholders.

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