PARIS - PPR today launched its friendly takeover offer for Puma AG, offering shareholders 330 euros per share. Last month, the French retail and luxury conglomerate acquired a controlling 27.1 percent stake in the activewear firm, with ambitions to make it a world leader among sport lifestyle brands. The deal values the firm at 5.3 billion euros, or $6.9 billion.PPR said it is launching the voluntary offer through its subsidiary Sapardis, with the acceptance period ending June 20. In a statement, PPR chairman and chief executive officer Francois-Henri Pinault called it a "compelling offer" with the full support of Puma's management. Last month, shares had spiked well over 330 euros on takeover rumors, fuelling speculation of a richer bid from PPR or a counteroffer from other companies.PPR said today the offer represents a 17 percent premium on the weighted average domestic stock price for Puma over the last three months. It also said it would not pursue a delisting of shares

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