By  on May 22, 2011

MILAN — The booming luxury goods market and what appears to be a renewed consumer appetite for fashion have sparked a rush to the stock market for Italian brands, led by Prada SpA.

After postponing its initial public offering several times over the last decade, Prada will be the first of a string of Italian companies to list on the stock exchange, with Moncler SpA and Salvatore Ferragamo SpA to follow shortly afterward. Looking ahead, Brunello Cucinelli recently said he was also tempted by the stock market for his namesake firm, although the timing is still uncertain, and jeweler Pomellato plans to launch an IPO by 2013.

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