Prada Group said Friday it has agreed to sell the Helmut Lang brand to Tokyo-based Link Theory Holdings Co. Ltd. The announcement confirms a report in today's WWD that Prada was planning to sell the brand to a Japanese company.
Neither company is releasing a transaction price. Prada shuttered the Helmut Lang business last year and Link Theory is buying nothing more than the trademark name.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"