Prada Group said Friday it has agreed to sell the Helmut Lang brand to Tokyo-based Link Theory Holdings Co. Ltd. The announcement confirms a report in today's WWD that Prada was planning to sell the brand to a Japanese company.
Neither company is releasing a transaction price. Prada shuttered the Helmut Lang business last year and Link Theory is buying nothing more than the trademark name.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)