By  on November 9, 2005

LONDON — Pringle of Scotland has reorganized its management team to keep up with the brand's expansion.

The company said in a statement Tuesday that Karen Schneider, who joined the company earlier this year as head of merchandising, has become head of the newly created women's wear division.

Bill Christie, head of retail for four years, is her counterpart at the new men's wear division. Both appointments took effect at the start of the month, and Schneider and Christie will report to Kim Winser, the company's chief executive.

"This is the right time to make such a change to our operating structure," Winser told WWD. "We are now embarking on the second era of Pringle's revitalization. Our short- to medium-term strategy will considerably build the brand's international positioning, and we need the right structure in place to achieve this. This is a very exciting time for the business."

The statement added that Susie Murray, head of sales, will leave Pringle and return to the U.S. Her position has been eliminated due to the management restructuring.

It's been a big year for Pringle. Earlier this year, the knitwear and ready-to-wear brand named Clare Waight Keller to the new post of creative director. The designer showed a one-off silk knit dress at Pringle's 190th anniversary event in Milan in September.

She will show her first collection for Pringle during the men's shows in Milan in January. Her first women's collection will bow a month later during the Milan fall runway shows.

Over the summer, Pringle also created a separate accessories division, naming Simona Ciacchi, chief designer. Ciacchi reports to Keller.

Winser took over in March 2000, and since then has been working at relaunching the brand. Pringle now has a substantial retail presence in the U.K., European, Asian markets, and is rapidly expanding its business in the U.S. and Russia.

Founded in 1815 by Robert Pringle, the company began as a manufacturer of hosiery and underwear, and developed as one of the first luxury knitwear manufacturers in the world. In March 2000, the Hong Kong-based S.C. Fang & Sons purchased the company, with an eye to relaunching it.

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