By  on July 16, 2008

Marc S. Pritchard, who has been president of strategy, productivity and growth at Procter & Gamble Co. for the last two years, has been promoted to global marketing officer at P&G, succeeding James R. Stengel, who will retire Oct. 31.

Pritchard, 48, will report to Robert A. McDonald, chief operating officer of P&G, effective Aug. 1. The 53-year-old Stengel, who has been with P&G for 25 years, will continue to report to McDonald during the transition.

“Jim Stengel has reinvigorated P&G’s marketing function and strengthened P&G’s capability as one of the world’s leading brand builders,” said A.G. Lafley, P&G’s chairman and chief executive officer. “Jim has helped change the way P&G markets our brands by challenging traditional marketing models and setting new standards for P&G marketing rooted in deep consumer understanding.”

He added, “Marc Pritchard is the right leader at the right time to take P&G marketing into the future. He’s a committed brand builder with more than 25 years experience and a proven track record of leadership results. He’s worked side-by-side with Jim Stengel for the past two years to strengthen P&G’s brand-building capability and his deep knowledge and experience in branding, innovation and go-to-market capability will enable him to drive ongoing brand-building excellence.”

Pritchard joined P&G 26 years ago in what is now the family and baby care division. He entered the beauty realm when P&G acquired the Richardson Vicks business in the Eighties. He led the Cover Girl and Max Factor divisions before rising to president of global cosmetics and hair colorants. Pritchard then assumed his current post.

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