By  on November 19, 2010

Procter & Gamble’s Salon Professional division is banking on brand-building, education, innovation and partnerships with stylists to help develop the global hair care business.

“We now have a stable of five brands that is designed to talk to every hairdresser segment in the market,” said Robert Jongstra, global president P&G Salon Professional, referring to Wella Professionals, Sebastian Professional, Sassoon Professional, Nioxin and Kadus Professional (also known as Londa or Clairol, depending on the region). “That will make the market grow.”

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