By  on January 22, 2010

Barcelona, home of Art Nouveau architecture and surrealistic art, is also a breeding ground for perfumery. Puig, the fragrance and fashion firm based in the Spanish coastal city, is determined to keep spinning this DNA into a curve of growth that hopefully will usher the company into the top tier of the global fragrance business.

Led by Marc Puig, chairman and chief executive officer of his family-owned firm, Puig has set its sights on becoming a major player with its stable of designer brands: Carolina Herrera, Prada, Paco Rabanne, Nina Ricci and Valentino, the newest licensing deal disclosed only a week ago.

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