PVH Corp. has signed an agreement with Arvind Brands and Retail Limited as its joint venture partner in connection with its Calvin Klein businesses in India.
Arvind Barnds is a subsidiary of Arvind Limited. Premium Garments Wholesale Trading Private Ltd. Is the licensee of the Calvin Klein trademarks in India. The transaction entailed Calvin Klein Inc., a wholly-owned subsidiary of PVH inking a new license with Premium Garments to distribute Calvin Klein Jeans apparel and accessories and Calvin Klein underwear products in India.
PVH acquired the two businesses when its acquired The Warnaco Group Inc. in February 2013. Arvind and PVH are also joint venture partners in connection with PVH’s Tommy Hilfiger brands in India.
Tom Murry, chief executive officer of Calvin Klein Inc., said, “By having Arvind — a true leader in the Indian apparel industry and established PVH business partner — join this venture, we believe we are well-positioned to execute against and expand upon the growth strategy for the Calvin Klein brand in India.”
RELATED CONTENT: Calvin Klein Jeans/Underwear Fall 2014 >>
Sanjay Lalbhai, chairman & managing director of Arvind Limited said, “Calvin Klein is one of the strongest fashion brands in the world and we are delighted to be JV partners with PVH for Calvin Klein in India. This relationship also strengthens our 20 years association with PVH, which started with the ARROW license and since has been extended to our joint venture with PVH for the Tommy Hilfiger business and the license for IZOD.”