By  on November 22, 2013

Promote now — and worry about the margins later.

That seems to be the mind-set of U.S. retailers as they get set for the all-important holiday season, which in some cases has already begun but will hit full speed next week. On Thursday, the busiest day of the third-quarter retail reporting season, the evidence of the heavy promotions and weak traffic endured by stores this fall was omnipresent, as was their combatively promotional orientation going forward.

RELATED STORY: Stores to Spread Out Holiday Promotions >>

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