By  on September 26, 2008

This holiday, beauty firms will do what many Wall Street analysts have done since the start of the financial crisis: hunker down and hope for the best.

Most large beauty firms, with the exception of those with a heavy debt load, have solid financing and don’t need to look to the credit markets for capital. However, emerging players — many of which have won favor with consumers and alternative retail channels with their niche positioning — will have a rockier road ahead, said financial experts.

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