Reebok International has promoted Matt O'Toole to president of Reebok North America, the brand's largest business unit.
O'Toole, 45, has served since 2001 as president and chief executive officer of Reebok-CCM Hockey, a wholly owned subsidiary of Reebok. During O'Toole's tenure at what was formerly The Hockey Co., where he began in 1999 as senior vice president of marketing and sales, market share grew to 35 percent, sales more than doubled and profits increased threefold, Reebok said. Before that, O'Toole spent 10 years with Wilson Sporting Goods and five years with U.S. Industries golf division in several senior marketing and sales roles.
He will be responsible for Reebok North America's brand operations, effective Nov. 5, including partnerships with the National Football League, the National Hockey League and Major League Baseball.
O'Toole and his family will relocate to Massachusetts from Montreal in January. He will continue to report directly to Paul Harrington, president and ceo of Reebok. O'Toole succeeds Bob Munroe, who left the company in July.
"The Reebok brand is experiencing positive momentum in many key markets around the world including India, China and Russia, and we are committed to fulfilling our growth potential in the very critical U.S. market," Harrington said in a statement. "I am confident that Matt's strong leadership skills, his ability to build a passionate and experienced team, and his record of success in North America will enable us to achieve our goals throughout the region."
A search is under way for a new president of Reebok-CCM Hockey.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews