As New York Fashion Week kicks into high gear, everyone from the designers in their ateliers to the retail executives in the front row and perhaps even the models on the runways has one word on their minds beginning with the letter "r" — and it isn't the color red. It's recession.
Suddenly consumers, that engine of the American economy, think it's unfashionable to spend money. The credit markets are tight; the stock market is dyspeptic; major U.S. financial institutions are having to turn to China and the Middle East for
financial lifelines; oil prices continue to flirt with $100 a barrel, and the once-mighty dollar now looks like a 99-pound weakling against the euro and the pound.
No wonder retailers and industry executives are nervous. And since a presidential election is in nine months, many are questioning whether America is headed back to the boom times of Bill Clinton and Ronald Reagan or the "malaise" of Jimmy Carter.
And since the last major recession was 20 years ago — when Erin Fetherston and Rodarte's Laura Mulleavy were age seven, Lazaro Hernandez and Jack McCollough were each eight, and Rachel Roy was 13 — WWD decided to do an informal survey of leading (and older) American industry executives who have weathered prior downturns for their tips on how to get through the tough times ahead.
Here are some of their strategies and suggestions:
Leonard Lauder, chairman of the Estée Lauder Cos.
"This is the fourth recession I've been through — and each previous recession was unique in its own way. I think this is as much as recession of economics as it is a recession of confidence. The root cause is that most people saw their nest eggs — the value of their homes — decrease and in many cases evaporate. They still have money, but they don't have the house money to fall back on and give them confidence in the future. The only advice I can give is be confident, and follow Mrs. Estée Lauder's advice, which she gave at the end of the Great Depression: 'There is no such thing as bad business. Business is there if you go after it.'"
Michael Gould, chairman and chief executive officer, Bloomingdale's
"Bloomingdale's will continue to take prudent risks, continue to explore new merchandise, new resources, and continue to ratchet up our desire to have new receipts on a regular basis. What this climate says to us is that there is a ton of business to be done. If you look at our conversion rates, we have such enormous opportunities. We have many new programs rolling out this spring — new loyalty programs, intensified clienteling. In this climate, you can not win by playing a defensive game. We have pushed our business more upscale and will continue to do that. The climate says you may not treat all your children [businesses] equally, but treat them all fairly. There are a number of businesses we will continue to intensify. We had a terrific '07. We will stay the course with our brand strategy — to be more upscale, less promotional, and provide a better in-store experience and more Bloomingdale's DNA for excitement."
Elie Tahari, chairman and ceo of Elie Tahari Ltd.
"I've been in this industry for over 30 years and I've seen the market fluctuate many times. In a challenging business environment, it's not enough for the customer to simply just 'want' something — she needs to get more out of her clothing in order to truly justify the spending. She also needs to feel emotionally compelled to buy a certain piece — to feel the overwhelming desire that she has to have it.
"For the Elie Tahari brand, we've always designed special pieces that are also versatile and timeless. This has helped us sustain our customer through economic downturns as she knows that what she is getting will last, but also that it will make her look and feel her best. Survival is about staying true to your customer and your brand even in the face of financial uncertainty. Cultivating brand loyalty from the beginning is the key to maintaining a thriving business in any market situation."
Andrew Rosen, ceo, Theory Ltd.
"The retail business will continue to grow in 2008, but less so then what we have seen in previous years. We can still expect for the consumer to buy clothing; however, their purchases will be focused on products that are worth spending or even splurging for.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion