By  on November 27, 2013

With extended hours, sharper discounts and some late-fall momentum, retailers are expecting huge traffic through the Thanksgiving period. Then it’s back to reality.

Retailers are up against a challenging season marked by six fewer days than last year; two rushes seen happening this Thanksgiving and just before Christmas offset by a big lull in-between; expected comp-store revenue gains of over 2 percent to just under 4 percent for the season overall, and struggles to maintain margins and market share.

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