Shopper yield is emerging as the metric of the moment.
The measurement, which calculates a store’s dollar volume based on the number of shoppers who walk through the door, is gaining traction among retailers, according to a recent survey by RetailNext, the San Jose, Calif.-based firm that collects and analyzes data at brick-and-mortar stores.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)