Retailers can only hope the early stages of back-to-school aren’t a harbinger of holiday.
As stores resort to virtually every device in their promotional toolboxes to build buzz for the b-t-s season, what had been already modest expectations are becoming even gloomier. Researchers note the strength of year-ago sales as just one of several challenges faced by stores looking to move healthy amounts of apparel, footwear, computers and tablets and more algorithmic school supplies.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"