By  on August 5, 2013

Retailers can only hope the early stages of back-to-school aren’t a harbinger of holiday.

As stores resort to virtually every device in their promotional toolboxes to build buzz for the b-t-s season, what had been already modest expectations are becoming even gloomier. Researchers note the strength of year-ago sales as just one of several challenges faced by stores looking to move healthy amounts of apparel, footwear, computers and tablets and more algorithmic school supplies.

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