The Millennials’ rallying cry should be: They just don’t get me.
According to a new research study, “What Happens When Millennials Get the Wallet,” conducted by WWD in partnership with Berglass + Associates, retailers may not fully understand the needs of Millennials (14- to 33-year-olds) who number 80 million and whose annual spending power in the U.S. is $200 billion. This demographic is expected to out-spend Baby Boomers by 2017, and by 2030 will be larger in volume than all other generations combined.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)