By  on October 23, 2013

The Millennials’ rallying cry should be: They just don’t get me.

According to a new research study, “What Happens When Millennials Get the Wallet,” conducted by WWD in partnership with Berglass + Associates, retailers may not fully understand the needs of Millennials (14- to 33-year-olds) who number 80 million and whose annual spending power in the U.S. is $200 billion. This demographic is expected to out-spend Baby Boomers by 2017, and by 2030 will be larger in volume than all other generations combined.

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