The Millennials’ rallying cry should be: They just don’t get me.
According to a new research study, “What Happens When Millennials Get the Wallet,” conducted by WWD in partnership with Berglass + Associates, retailers may not fully understand the needs of Millennials (14- to 33-year-olds) who number 80 million and whose annual spending power in the U.S. is $200 billion. This demographic is expected to out-spend Baby Boomers by 2017, and by 2030 will be larger in volume than all other generations combined.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"