By  on July 22, 2013

Google-backed RetailMeNot Inc. has raised $191 million in its initial public offering.

The provider of online coupons was priced at $21 a share, at the middle of its $20 to $22 range, and sold 9.1 million shares. It quickly shot up 35 percent to hit an intraday high of $28.45 on Friday before closing at $27.70 in its first day of trading.

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