By and  on April 29, 2010

The giants of the beauty world are priming their promotional pumps as they look to grab market share in an improving world economy.

On Thursday, Procter & Gamble Co. attributed part of the 7.4 percent revenue gain in the third quarter to more aggressive advertising spending, much of it tied to the “Thank You, Mom” campaign run during the Winter Olympics and Paralympics which included 18 of the consumer products giant’s brands. In the U.K., Unilever, which reported a 31 percent spike in first-quarter profits to go with a 6.7 percent increase in sales, said its advertising and promotional spend, as a percentage of sales, increased 220 basis points in the period and advertising and promotional spending would be “comfortably ahead” for the full year.

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