The giants of the beauty world are priming their promotional pumps as they look to grab market share in an improving world economy.
On Thursday, Procter & Gamble Co. attributed part of the 7.4 percent revenue gain in the third quarter to more aggressive advertising spending, much of it tied to the “Thank You, Mom” campaign run during the Winter Olympics and Paralympics which included 18 of the consumer products giant’s brands. In the U.K., Unilever, which reported a 31 percent spike in first-quarter profits to go with a 6.7 percent increase in sales, said its advertising and promotional spend, as a percentage of sales, increased 220 basis points in the period and advertising and promotional spending would be “comfortably ahead” for the full year.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)