PARIS — Stephane Rolland, the longtime couturier at Jean-Louis Scherrer, has exited the French house and is striking out on his own, WWD has learned.

Rolland said Wednesday he is establishing a signature couture house at 10 Avenue George V and that he plans to show his first collection there during Paris couture week in July.

The collection of around 30 looks will be focused on cocktail and evening styles and he envisions wholesaling a limited edition series of certain styles.

As Scherrer's couturier since 1998, Rolland built a following of politicians, businesswomen and royals, many from the Gulf region. The likes of former French first lady Bernadette Chirac, Ivana Trump and Suzanne Saperstein have been among his front-row guests. Prior to Scherrer, Rolland had a signature ready-to-wear line.

Last February, Scherrer named a new ready-to-wear designer, Bouchra Jarrar, who joined after a 10-year career at Balenciaga. Her first show is expected to be in October during Paris Fashion Week.

Scherrer declined all comment Wednesday, but it is understood Rolland's successor has yet to be named.

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