By  on June 26, 2007

NEW YORK — Marla Sabo has joined Fragments Inc., the SoHo-based fashion and fine jewelry firm, as president and chief executive officer.

Sabo is best known in industry circles for her five-year stint as president and chief operating officer of Christian Dior's North American arm. Sabo left Dior in April 2006, and has done advisory work for private equity firms since. She started consulting for Fragments three months ago, and Janet Goldman, its founder and owner who now serves as chairman of the 23-year-old firm, decided to extend her responsibilities.

Fragments has retail, wholesale, private label and e-commerce divisions. The company operates a multiline showroom and wholesales its lines to more than 6,000 department and specialty stores. Among the lines it represents are Sonya Gauthier, Dana Kellin, Mizuki and Nava Zahavi. It also has freestanding stores on Prince Street and Madison Avenue here, as well as a network of Fragments-branded shop-in-shops in South Korea.

"I feel with all the new business opportunities we have in retail, wholesale and private label manufacturing, Marla's the one to help us expand the Fragments brand," Goldman said. "We represent designers, and we like to discover and grow talent. I felt that, with Marla's expertise in brand building, she could be extremely valuable and helpful to grow the designer brands within our company."

Before joining Dior in 2001, Sabo was senior vice president in charge of development of Hermès' commercial network in the U.S. Prior to that, she was vice president and divisional merchandise manager of European and American designer collections at Saks Fifth Avenue.

"I joined the advisory board [of Fragments] a few months ago, and it gave me a great opportunity to see how the company works and to meet and work with the team," Sabo said. "It sparked a lot of ideas between Janet and myself. We realized that there is a huge opportunity. There's growth potential in all four platforms of the business. It has a tremendous image and name, and we're interested in growing the business and making it even more important than it is today."

Sabo will run Fragments' day-to-day business and work on creating a new strategic plan and implementing it with the team there. Sabo will report to Goldman and work directly with Rob Goldfarb, Fragments' chief operating officer.

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