By  on September 26, 2007

The Sage Group has finally opened a New York office after a year of planning, and will announce today that Aimée Troyen has been named managing director, with responsibilities for heading up and expanding the firm's new East Coast presence.

The group, which already has an office in Los Angeles, is a private investment bank that provides financial advisory services to middle-market branded consumer and retailing companies. Its New York headquarters are at 299 Park Avenue.

"Our vision is to expand cautiously over the next six months. With the credit and stock markets still uncertain, our middle-market transactions so far are all in good stead. We recently closed on Betsey Johnson and Calypso [Christiane Celle]. Sage has a strong history and reputation in apparel and we'll continue to build that out here, expanding in other areas of personal care and consumer products, and eventually to food," Troyen said.

Sage put together the deal in which a majority stake in Betsey Johnson was sold to Castanea Equity Group, and represented Calypso Christiane Celle in the sale of its majority stake to Solera Capital LLC.

Prior to joining Sage, Troyen was a managing director at Avalon Group. She began her career at Lehman Brothers. Troyen received a B.A. from Yale College, an M.A. from the Courtauld Institute of Art, and an M.B.A. from Stanford's Graduate School of Business.

"This a quite a new challenge for me....Sage is a unique firm with a real culture where the group is cohesive, with a strong esprit de corps and a deep knowledge in the consumer market," she said.

Mark Vidergauz, chief executive officer of The Sage Group, said Troyen, with her background in apparel, personal care and experience in specialty retail, is the perfect partner to head up the firm's new New York office.

"A lot of our work is in New York. I wouldn't be surprised if 40 percent of our business is in New York. The potential for having the New York office as big as our Los Angeles office is very strong," Vidergauz said.

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