Salesforce released its fourth quarter shopping index, which marked an increase in consumer spending by way of mobile devices. The report analyzes shopping activity of more than 500 million consumers globally in order to identify new patterns and behaviors.As part of the methodology, Salesforce reviewed 800 digital commerce sites within 40 countries that accounted for two billion visits. The index reviews growth over a two-year period from the fourth quarter of 2014 to the same period in 2016.According the research, all digital commerce segments are trending up — it globally increased 19 percent year-on-year. This amounts to an 11 percent increase in all traffic and 8 percent rise in shopper spend per visit. Canada secured the highest digital commerce growth rate — a whopping 49 percent. France had the second highest increase at 25 percent growth. The U.S. and U.K. remained steady at 16 percent each.Mobile steadily built on its cornering of consumers’ traffic share. “Phones captured 52 percent of all traffic and 30 percent of orders,” said the report. Social media dominated as retailers and brands get wise to social influencers’ power over consumer spending. “Social was a more important traffic channel, accounting for 4 percent of all traffic and 5 percent of mobile traffic,” the report said.Perhaps because of concerted, strategic efforts on behalf of retailers and brands to offer captivating, organic content that resonates with shoppers, visit duration — which had fallen in recent years — increased to 6.6 minutes, which is the highest since 2014, the report noted.Traditional computers still have the majority of order share, though that has decreased 10 percent from 2014 to 2016. This should be compared to mobile’s steady rise over the same period — 16 percent to 30 percent. Tablet usage held the most steady level of order share, falling only 4 percent from 2014 at 16 percent, to 12 percent in 2016.The report captures the current shopping landscape as consumers shift shopping mediums from computers to mobile devices such as smartphones and refer more to social media to inform their spending.More on Consumer Behavior from WWD:The Staying Game: Will Smart Mirrors or VR Prevail?In-Store Shoppers Spend More With Enhanced Online ServicesThe Impact of Digitation's Disruption on Retailers
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive