By  on August 6, 2008

COPENHAGEN — As some 55,000 visitors arrive here to see the latest Nordic collections at the capital’s fashion week opening today, the fashion bodies of Sweden, Iceland, Norway, Finland and Denmark have joined together in a bid to make sustainability the future hallmark of Scandinavian or Nordic fashion.

The Swedish Fashion Council, the Icelandic Fashion Council, Oslo Fashion Week, Helsinki Design Week and the Danish Fashion Institute will today unveil the Nordic Fashion Association in a move to extend Scandinavia’s global reputation for healthy living and sustainable energy to its fashion industries.

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