LONDON -- In Britain's sluggish market, consumers are buying fine fragrances to the detriment of mass market fragrances. But they still aren't buying enough to turn around the nationwide decline in men's and women's fragrance sales that has been...
LONDON -- In Britain's sluggish market, consumers are buying fine fragrances to the detriment of mass market fragrances. But they still aren't buying enough to turn around the nationwide decline in men's and women's fragrance sales that has been ongoing since 1993.
Nationwide, sales of men's fine fragrances increased less than 1 percent to $223.45 million (145.1 million pounds) from $222 million (144.8 million pounds) during the 12 months ending June 1994 compared with the previous year, according to A.C. Nielsen data.
But overall men's sales, including mass market fragrances, fell by 1.2 percent from $335.87 million (218.1 million pounds) to $331.87 million (215.5 million pounds).
Women's sales nationwide also have dropped off, as total fragrance sales declined in both the holiday period and for the year as a whole.
According to Nielsen data, fine fragrance sales dropped slightly to $420.27 million (272.9 million pounds) for the year ending June 1994 from $422.11 million (274.1 million pounds) in June 1993.
But because of a 9 percent drop in mass market fragrance sales over the same period, fine fragrances actually increased their share of the total fragrance market from 70.8 percent to 72.7 percent.
"Fine fragrances have become more accessible due to discounting and because department stores don't hold the monopoly on fine fragrances anymore," said Cathryn Coles, account director at Nielsen, by way of explaining the shift of the prestige brands.
Coles pointed to Boots the Chemists Ltd., a nationwide chain of about 1,000 stores that has taken a large share of the market, as a prime example of the change in shopping patterns.
"Their men's fine fragrance share has increased from 37.5 to 39.7 percent in 12 months," she said.
In London, however, department store merchants say shoppers are still flocking to their fragrance bars to purchase scents.
"Our men's fragrance and skin care sales for the first half of 1994 have increased by 40 percent, aided by our exclusive launch of Calvin Klein's Escape [for Men] in March," said Hilary Dart, perfumery buyer at Selfridges.
"Even without including Escape's incredible effect on sales," she continued, "the men's business increased by about 17 percent."
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)