NEW YORK — Sears, Roebuck & Co.’s decision to put its credit card operations on the block resonated with investors Wednesday, but is certain to turn up the heat on the firm to make its somewhat tarnished retail operations shine once again.

Sears said it was "evaluating strategic alternatives" so it can focus on its profitable core retail and related services business. The company expects to finalize a transaction during the second half of fiscal 2003.

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