By  on March 10, 2014

Sears Holding Corp. had both its brands place among the 10 lowest ranked in customer engagement in a survey by brand consulting and research firm Brand Keys.

Kmart finished third from the bottom and Sears sixth from the bottom in this year’s distillation of the lowest-ranked brands. The bottom 10 also included American Apparel Inc. in the seventh slot and Coty Cosmetics at number eight.

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