Seasonal temperatures throughout most of the country over the next month will affect how, when and what consumers shop and buy for the holidays particularly in light of the recent economic crisis, according to speakers at the 10th annual Holiday Shopping Outlook Webcast by Planalytics Inc.
“Consumers aren’t buying close to need — they’re buying at need. So weather matters now more than ever,” asserted Scott Bernhardt, chief operating officer of Planalytics, which provides weather strategies for retailers, manufacturers, energy suppliers and other industries.
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