By  on March 23, 2010

PARIS — Selective Beauty and Morris Profumi are evolving their distribution business.

For Italy, where approximately 45 percent of the companies’ sales are generated, Selective Beauty has established MSB Italia, a Milan-based distribution organization. It is to distribute domestically its own brands and brands under license and distribution of Selective Beauty and Morris. Gianluca Brandini has been named chief executive officer of MSB Italia. He was formerly finance director of Selective Beauty Italia.

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