By  on December 2, 2009

Selective Beauty, a onetime distributor of Juicy Couture and Usher fragrances in Europe, has sued Liz Claiborne Inc. for $20.2 million, alleging that Claiborne’s licensing of its fragrance brand portfolio to Elizabeth Arden contributed to the beauty distributor’s bankruptcy.

In a lawsuit filed in U.S. District Court in Manhattan on Nov. 24, the French firm said that, starting with a partnership for Juicy Couture in February 2007, it helped build both brands in its markets at its own expense. The company alleges the sudden loss of the Claiborne business in June 2008 contributed to its financial woes earlier this year.

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