By  on August 7, 2013

In its continuing push to maximize digital innovation in-store, Sephora Americas said Tuesday that it has acquired the technology platform Scentsa for an undisclosed amount.

Scentsa created the interactive technology that is a pivotal aspect of the beauty retailer’s digital efforts in its 330 freestanding stores in North America. Sephora bought the platform from Crescent House Publishing LLC, a multimedia company serving the retail industry.

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