In its continuing push to maximize digital innovation in-store, Sephora Americas said Tuesday that it has acquired the technology platform Scentsa for an undisclosed amount.
Scentsa created the interactive technology that is a pivotal aspect of the beauty retailer’s digital efforts in its 330 freestanding stores in North America. Sephora bought the platform from Crescent House Publishing LLC, a multimedia company serving the retail industry.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)