In the world of magazine advertising, September issues — with their glut of fashion and luxury pages — are typically the most important of the year. But thanks to the special onserts being packaged with a number of major titles in September, this will be a difficult year to judge. After all, it’s hard to say who, exactly, is up and who is down when there’s a comfy layer of padding obscuring what’s underneath.
Condé Nast titles will have the latest installment of “Fashion Rocks” attached to September issues going to many of their subscribers. That means Teen Vogue, which was already up over its corresponding 2005 issue, will post a 57 percent increase for September, with 269 pages. Meanwhile, even with “Fashion Rocks,” Vogue, which last year counted the first issue of Men’s Vogue as part of its September ad page totals, will be down 9.5 percent for September this year, to 625.4. Several other Condé Nast titles, such as Vanity Fair and Jane, which have seen pages dip all year, were able to file their first big percentage gains of 2006 courtesy of the onsert.
Over at Hearst, nine titles are participating in “30 Days of Fashion,” an added value program that will include a 36-page magazine going to 500,000 New York-area Hearst subscribers. That little boost wasn’t enough to keep Cosmopolitan in the black this year, after a fat September issue in 2005, though. “The September 2005 issue was the single most profitable issue in Cosmo’s history, as it was the 40th anniversary,” said a spokeswoman. “As you know, it’s always a challenge coming back after an anniversary year.”
Elsewhere, Men’s Health will run its largest issue to date, with 144 ad pages, and Maxim will log a 18.8 percent rebound, with 115 ad pages in its September issue.
Here, WWD looks at how the year and the year’s most important issue are shaping up for the major women’s, men’s and teen players. Numbers are based on publishers’ best estimates, with a little help from Publishers Information Bureau and Media Industry Newsletter.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye