By  on May 17, 2007

NEW YORK — Shelli Segal has called it a day at Liz Claiborne.

The founding designer of Laundry by Shelli Segal has left the company, according to a statement from Claiborne, the apparel giant that acquired the brand in 1999.

Segal, who couldn't be reached for comment on Wednesday, has been replaced at the firm by Trish Westcoat Pound, creative director and chief merchandising officer of contemporary brands at Claiborne. Under Westcoat Pound's direction, the company will change the name of the brand to Laundry by Design Dresses. The new brand also will come with a different design direction, logos and packaging. The company has scheduled a holiday relaunch and is planning a "mock New Year's Eve" party to reintroduce the product on Monday at the company's offices here.

The news comes just two months after Liz said it would close three Laundry by Shelli Segal stores — one here, and two in California. The plan is to exit Laundry retail to focus on the wholesale division, according to the $4.99 billion Claiborne.

Laundry by Shelli Segal launched in 1988 as a California lifestyle-inspired contemporary sportswear collection that eventually expanded to include day and evening dresses. With the addition of footwear, handbags, accessories and outerwear, the Laundry by Shelli Segal brand can be found at retailers such as Neiman Marcus, Saks Fifth Avenue, Nordstrom and Bloomingdale's.

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