Sheri McCoy is working to bring a sense of urgency to the 127-year-old Avon Products Inc., and with it could come bold changes.
Nine months into her tenure as chief executive officer, McCoy is pushing for a more contemporary approach to direct selling that would move Avon deeper into the digital realm. The effort — which may ultimately include makeover tools and online training — could potentially prompt Avon to shift from a monthly new product brochure, down from its current biweekly cycle, McCoy told WWD in an interview on Thursday, following the company’s presentation at the Consumer Analyst Group of New York Conference held Boca Raton, Fla. “It’s a more fundamental change,” she said, adding that the company has tried the approach in some smaller markets, such as Thailand. “It was disruptive in the beginning, but it’s doing quite well now,” said McCoy.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)