By  on October 24, 2013

TOKYO Shiseido said Thursday it has established a new Dubai-based joint venture with its existing Middle East distributor to import and market beauty products in Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, Qatar and the United Arab Emirates.

Shiseido's French subsidiary Shiseido International Europe will control 51 percent of the new joint venture while Creation Alexandre Miya Paris Limited, which already sells Shiseido products in these markets, will hold the remaining 49 percent.

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