The global financial turmoil has rattled even the die-hard beauty shoppers, who have resorted to buying smaller sizes of luxury brands and snapping up value-priced gift sets in department stores. Some prestige market consumers have traded down to premium-priced mass brands in drugstore chains, while mass shoppers are turning to budget brands.

“People are spending a little less and there is less traffic in stores, but the customer is still buying,” said Howard Kreitzman, vice president of cosmetics and fragrances for Bloomingdale’s.

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