ShopperTrak, the Chicago-based collector and analyzer of retail traffic, has acquired RapidBlue Solutions Oy, a Helsinki-based specialist in in-store and in-mall foot traffic.
Financial terms of the transaction weren’t disclosed. Gavin Weigh, chief executive officer of RapidBlue, will remain with the company as the Helsinki office serves as a hub for research and development and sales in Eastern Europe and Russia.
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