NEW YORK — Cherokee Inc. has licensed the Shanghai Bolderway Fashions Co. division of Guangdong Leaderway to bring Cherokee’s Sideout label to the Chinese market.
Under terms of the 10-year agreement, Bolderway will market women’s, men’s and children’s apparel and accessories, and other categories under the Sideout label in China. It will also open a minimum of 150 retail locations, both company-owned and franchised, in the world’s most populous nation.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"